Speaker Manifesto
We created The Things Conference in 2018 because we believed the global IoT ecosystem was missing a place where you could find the real stories around IoT without the hype.
15 minPER TALK
2–3MESSAGES THAT STICK
250KDEVELOPERS ONLINE
01
Solve their problem.The hard truth is that nobody really cares about your company or organization. They care about the solution you provide to their problem. Focus on that. They can find everything about your company online and you on LinkedIn. Keep the company introduction short.
02
Talk about what excites you.Try to talk about things that do excite you.
03
Skip the obvious.No need to repeat the obvious. Yes, we’re going to have billions of device in 20XX. Yes, 80% of IoT project fail.
04
Keep it real.At The Things Conference you are talking to users, product managers and developers. Not to your investors. Keep it real.
05
Built for distribution.Your talk can reach people beyond the room through recordings and shared highlights. Be concise, punctual, and make sure to prepare for some key take aways which we can edit into social media shorts. They will carry far.
06
Make it fun.IoT is hard, and at this event the people that do the hard work climb out of their hyperfocus and explore all kinds of new ideas. Make it fun, engaging and full of positivity for new opportunity. IoT is hard, but when it works it is incredibly cool and rewards are sweet.
07
Plain language.Use plain language instead of buzzwords.
08
Share what did not work.Don't be afraid to talk about what did not work. Remember the value of this event is that all visitors, incl. you and me, are learning from each other. Everyone knows most projects fail. Everyone screwed up more than once. Being honest about the struggles builds trust and helps others avoid the same mistakes.
We are super excited for you and your company to join us and engage with the global IoT crowd.THE THINGS CONFERENCE TEAM
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