Jeff Platon is Vice President of Marketing at Wi-Fi Alliance, where he leads global marketing strategy, brand development, and market engagement to advance the adoption and success of Wi-Fi technologies worldwide. In his role, Jeff oversees the teams responsible for commercialization of Wi-Fi CERTIFIED® programs, member engagement, and demand generation. He plays a key role in ensuring Wi-Fi Alliance remains the trusted forum where industry challenges are anticipated, addressed, and turned into opportunities for innovation.

A seasoned marketing and communications leader, Jeff brings extensive experience guiding global technology organizations through transformation and growth. Prior to joining Wi-Fi Alliance, Jeff held senior marketing leadership roles at companies including Accuris, Hoxhunt, Cisco, and McAfee, where he led global go-to-market strategy, brand repositioning, and integrated communications initiatives that supported high-growth product portfolios and strategic business expansion.

Jeff is passionate about advancing technologies that connect and empower people, driving collaboration across the Wi-Fi ecosystem, and strengthening the organization’s role as an advocate for unlicensed spectrum and industry innovation.