SEE YOU IN AMSTERDAM

SEE YOU IN AMSTERDAM

SEE YOU IN AMSTERDAM

28D 04H 03M 59S

28D 04H 03M 59S

28D 04H 03M 59S

Type:

Keynote

Theme:

Cyber Resilience Act

The Things Forum Stage 1

Specialize, Integrate, and Break the Rules: Lessons from "The Things Indoor Gateway Pro"

In IoT, you can’t do everything. The real challenge is choosing where to specialize, and where to collaborate. Too often, the industry draws artificial lines—like treating the gateway and the LNS as separate categories.

With the Things Indoor Gateway Pro, we broke that rule. We saw that indoor gateway hardware had become commoditized, so instead of treating it as a standalone product, we integrated it into The Things Stack as a managed extension at the edge. The result: zero-touch provisioning, cloud-managed firmware, a simpler developer experience and fixed operational costs.

In this keynote, I’ll share the lessons behind that decision: why commoditization is a signal to integrate, how to know what not to build yourself, and how rethinking categories can open new opportunities for collaboration in IoT.

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© 2025 The Things Industries. All rights reserved.

© 2025 The Things Industries. All rights reserved.

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