LoRaWAN® has rapidly emerged as a cornerstone technology for the Internet of Things, delivering unique strengths such as long-range coverage, low power consumption, and cost efficiency. This talk will explore how the LoRa Alliance® has fostered a thriving ecosystem that drives global adoption across smart cities, buildings, industrial operations, and beyond. Attendees will gain insight into LoRaWAN’s proven track record, real-world deployment successes, and the collaborative momentum shaping its evolution. Looking ahead, we will discuss the vision for Massive IoT, where LoRaWAN is set to unlock transformative opportunities by connecting objects all around the world.