SEE YOU IN AMSTERDAM

SEE YOU IN AMSTERDAM

SEE YOU IN AMSTERDAM

00:00:00:00

00:00:00:00

00:00:00:00

Type:

Keynote

Theme:

Bluetooth

Tuesday 23-09-2025 15:05

The Things Forum Two

Bluetooth Beacons are Back!

Simon Ford

After Apple’s launch of iBeacon in 2013 and Google’s response with Eddystone in 2015, you’d be forgiven for thinking not much has happened in Beacons. Or perhaps even that they have had their day and faded away.

But Bluetooth Beacons have quietly become one of the most widely deployed technologies for connecting the physical and digital worlds. They underpin ever more enterprise systems that demand reliable visibility of assets, people and environments.

And they are getting smarter and more connected than ever before.

This talk will look at how they have evolved, from the early days focused on retail and UX (Simon worked with the Google team to develop and launch Eddystone), to modern tracking networks, to what is coming next. Join us to discover why Bluetooth Beacons are one of the most successful growth stories in IoT, and what they are now becoming capable of.

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© 2025 The Things Industries. All rights reserved.

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© 2025 The Things Industries. All rights reserved.