Edge AI is ready. Get on board and explore in this keynote how embedded engineers can evaluate in a lean way Edge AI concepts and drive their first proof of concepts (PoC) with existing demo-code and hardware. This approach simplifies Edge AI deployment on both MCU and MPU platforms leveraging Zephyr and Linux, respectively. EBV, NXP and Tria together with the global team for /IOTCONNECT powered by AWS joined forces to make it happen. These partners remove the complexity through ready-to-use AI models, hands-on tutorials including code, and scalable hardware platforms. From vision-based demos on NXP’s i.MX93 and MCX N to seamless cloud integration via /IOTCONNECT powered by AWS, this session showcases how industrial applications can benefit from secure, scalable, and fast-to-market Edge AI solutions. Whether you're building smart factories, predictive maintenance systems, or intelligent interfaces, this talk will inspire your next steps in Edge AI innovation.